Advertising Photography

A picture speaks a thousand words. Nowhere is that saying more apt than in advertising photography and no one does advertising photography like James Moffatt at JAM Photographic. The words reflected in the image are key. They must affirmatively align with the advertiser’s message, ethos and the specific information they wish to convey. JAM Photographic have been creating images that sell for over a decade.

There are advertising photography images and then there are advertising photography images. James Moffatt and JAM are iconic in advertising photography techniques in Sydney. Most notoriously for the amazing invisible concepts James has applied to a number of his projects. This same advertising photography technique has since been replicated by a number of advertisers internationally who recognise the originality and creative skill behind the concept.

JAM Client’s know Quality

More than anything advertisers need their advertising photography to be light and compelling. James Moffatt has the humor and disposition to create images that make people smile. He is also exceptional at creating advertising photography that evokes nostalgia. His emotive style of advertising photography is renowned throughout Sydney and is reflected in the prestigious client base that uses James Moffatt for advertising photography. Some of these are:

- Aprey’s London

- Party Gaming

- M&C Saatchi Advertising

- Fold 7

- Molton Brown, Vivienne Westwood,

- Lloyds TSB

- The Doghouse.co.uk

- Beko White goods

- Sharp

- Gourmet Traveler Magazine

- Good Food Magazine

- FHM Magazine

- Grey Advertising London

Advertising Photography Equipment

To implement his specialised advertising photography techniques James Moffatt at JAM uses specific and particular tools to undertake his craft. James Moffatt regularly uses Canon Eso 1ds Mk3, Canon 5d m2, Hasselblad H2, Hasselblad 503cm, Hasselblad 80mm fixed lens, Hasselblad 120marco lens, Hasselblad 50mm and a Canon 100mm macro fixed lens for his advertising photography.

Although this is the standard equipment used for JAM advertising photography, James Moffatt will commonlyintroduce something new when warranted for special effects, lighting or to introduce innovation. More often than not this will result in a typical viewer exclamation, “How does he do that?”