Food Photography

Food is a pleasure that enlists all of the senses. The challenge of professional food photography is to evoke the sensual pleasure of photogrphed food for the viewer. The taste, texture, smell and even touch of the eating experience elicited in an image. James Moffatt is renowned for his skill in showing the viewer what an item might bring to the senses using lighting and special effect techniques. The satisfying crunch of an apple, the tart surprise of a lemon and the smooth sensuality of melted chocolate, these are the images the viewer can experience through James Moffatt food photography.

James Moffatt and JAM have been capturing the essence of food on film for over 12 years. They specialize in professional food photography, based in Sydney but available for commission throughout Australia and the world. Food photography as a specialization is unique to other forms of photography. The specialist food photographer will have an in depth understanding of the most appropriate equipment to use for the job. James Moffatt of JAM is a food photography specialist. His clients include:

James Moffatt food photography clients:

- BBC Good Food magazine

- Australian Woman’s Weekly AWW

- Woman’s Day

- Recipes Plus Magazine

- Coles Magazine

- ACP Books

- The Australian Woman’s Weekly –Moroccan (cook book)

- The Australian Woman’s Weekly Cooking in 10, 20, 30 minutes (cook book)

- Shot Gary of Masterchef Australia

- My Kitchen rules TV show

- Adam Dundas-Taylor chef

Food photography clients know that James Moffatt has the specialised equipment necessary to elicit an emotional and compelling response to food imagery. His favoured tools for food photography include (but are not limited to):

- Canon ESO 5D Mk2, EOS 1DS Mk3

- Canon lenses 90mm TSL, fixed 50mm

- Kino Flo lighting

- Daylight

- MacBook Pro, Capture One software

- Pastilla Nash Prune & Walnut Log packaging photography owned by Jan Nash sold in David Jones

Food photography as an art which requires meticulous attention to detail. While this would be difficult for some that is not true for James Moffatt who considers food photography amongst some of his best, and enjoyable, work. About food photography James has this to say,

“I love eating almost as much as I love my craft. That makes the combination of the two perfect for me. I know what I want when I sit down in a restaurant, I read the menu and I want the food to look and taste as good as it does in my imagination. When it does I’m thrilled. I try to bring that expectation to every food photography shoot. I visualise how good I want this food to look and taste and when I can put that in an image, I’m equally thrilled.”